Set your location
For local businesses

Get discovered by customers who already trust you

MyTrustList surfaces your business to people whose friends and family already recommend you. Not cold searches. Warm introductions.

Free forever. No card required. Takes about 3 minutes.

Word of mouth
is the most trusted form of referral
Free profile
claim yours before someone else adds you
Real customers
arriving through trusted recommendations
Why MyTrustList

The quality of the lead is different

Customers who arrive through a trusted recommendation already believe in you before they make contact. That changes everything.

Your customers do the selling

When someone's friend or family member has you on their trust list, you arrive with an endorsement already in place. No pitch needed.

Trust compounds over time

The more people who add you to their lists, the more visible you become. Each recommendation feeds into the network. There's no ceiling.

Not reviews. Recommendations.

Reviews can be gamed. A recommendation from someone people actually know carries a weight that no star rating can replicate.

Claim before you're listed

Customers may have already added you. Claiming your profile means you control how you appear and can see exactly who trusts you.

Free to list. Always.

A full business profile costs nothing. You're not buying visibility — you're earning it. A paid tier exists for businesses who want more depth, not better placement.

Built for local

MyTrustList is designed for the businesses that live and die by local reputation. Tradespeople, professionals, independents. Not national chains.

How it works

Your profile, live in minutes

We walk you through it step by step. Nothing is permanent — you can edit everything from your dashboard afterwards.

1

Tell us about your business

Business name, location, service type. We can look you up on Companies House if you're UK-based.

2

Build your profile

Add a logo, bio, your most asked FAQ, and how to contact you. Skip anything you're not ready for.

3

Go live

Your profile is visible immediately. Any trust signals already against it become connected to your account.

4

Tell people you're here

Share your profile link with your best customers and ask them to add you to their trust list. The network does the rest.

Your customers are already talking about you.

Claim your profile and make sure what they say is working for you.

BUILT ON TRUST, POWERED BY PEOPLE

How much do you really trust online review platforms? A thousand reviews... but from who? Are they real? Are they fake?

When you need someone - a plumber, a surveyor, an accountant - you ask a friend. That one conversation is worth more than a fistful of stars from strangers.

That's why we're making word of mouth visible.

Every business here has real named people behind it - people with reputations to protect. Not a star. A name. A face. A location. Someone you might actually know.

What you can do right now
🔍
Search for a business you need
See who already trusts them
✍️
Put your name to businesses you've used and would recommend
👥
Build your network and connect with people whose opinion you trust
Tap the ? button any time to bring this back