Terms of Service

By accessing or using MyTrustList (“we”, “us”, “our”, “the Service”), you agree to be bound by these Terms of Service (“Terms”). If you do not agree to these Terms, you must not use the Service.

MyTrustList is operated in the United Kingdom. These Terms are governed by and construed in accordance with the laws of England and Wales. Disputes shall be subject to the jurisdiction of UK courts.

MyTrustList is a trust-based business directory that enables users to connect with their network by sharing and viewing trust signals in relation to businesses.

The platform allows you to:

• Search for businesses and tradespeople

• Indicate trust in businesses based on your own experience

• Connect with other users to build a trust network

• Register and manage business profiles

• Claim ownership of existing business listings

• Publish job vacancies

Users can indicate which businesses they trust based on their own experience and, in doing so, make that information visible to others within their network and across the platform.

Trust signals on MyTrustList:

• Reflect individual user opinions

• Are not verified unless explicitly stated

• Do not constitute recommendations, endorsements, or guarantees by MyTrustList

MyTrustList does not assess, rate, or certify businesses and does not provide assurances as to the quality, suitability, or reliability of any business listed on the platform.

The platform does NOT provide ratings, reviews, rankings, or endorsements. A Trust:

• Reflects a user’s opinion

• Does not constitute verification or endorsement by MyTrustList

• Does not guarantee quality, reliability, or performance

We do not verify all user interactions with businesses unless explicitly stated.

For the purposes of these Terms:

“Trust” means a user’s personal expression of confidence in a business based on their own experience.

“Entity” means either:

• An individual user account; or

• A legitimate business account created and controlled by a user.

“Business” means any organisation, trader, or service provider listed on the platform.

5.1 ELIGIBILITY

To use the platform, you must:

• Be at least 16 years of age

• Have the legal capacity to enter into binding agreements

• Not be prohibited from using the service under applicable law

• Create an account with accurate information

• Maintain and update your details

By creating an account, you represent and warrant that you meet these requirements.

5.2 ACCOUNT RESPONSIBILITY

You are responsible for:

• Maintaining the security of your account credentials

• All activity that occurs under your account

• Providing accurate information when creating your account

Each person may only maintain one user account. You may manage multiple business profiles from a single account.

5.3 ACCOUNT SUSPENSION

We reserve the right to suspend or terminate accounts that:

• Breach these Terms

• Contain false or misleading information

• Are involved in suspicious or fraudulent activity

• Are required to be suspended by law or regulatory obligation

6.1 ELIGIBILITY TO INDICATE TRUST

By indicating trust in a business, you confirm that:

• You have genuinely interacted with or used the services of that business

• Your Trust reflects your honest and independent opinion

• You are not acting in a misleading, deceptive, or coordinated manner

You should only trust businesses you have genuine experience with.

6.2 ONE TRUST PER ENTITY

Trust indications are limited to one per Entity.

A user may:

• Indicate trust in a business once via their personal account; and

• Where applicable, indicate trust once for each legitimate business account they control or represent

Each account is treated as a separate Entity and may only indicate trust once per business.

6.3 PROHIBITED ACTIVITIES

You must not:

• Create or control multiple accounts to influence Trust counts

• Use bots, scripts, or automated methods to create Trust signals

• Create fake trust relationships to manipulate search rankings

• Offer or accept payment in exchange for trust endorsements

• Act on behalf of a business to artificially inflate Trust

• Encourage or coordinate misleading Trust activity

Businesses must not incentivise or direct individuals to provide misleading Trust signals.

Violation of these rules may result in immediate account suspension.

7.1 NATURE OF TRUST SIGNALS

Users acknowledge that:

• Trust signals are user-generated expressions of opinion

• Trust counts reflect the number of Entities that have chosen to indicate trust

• Trust signals do not:

  • Confirm verified transactions

  • Represent all customer experiences

  • Constitute endorsements by MyTrustList

7.2 PLATFORM INDEPENDENCE

MyTrustList:

• Does not accept payment for Trust indications

• Does not sell rankings or placement

• Does not promote businesses based on commercial arrangements

• Does not allow businesses to influence Trust signals through payment or commercial relationships

7.3 VISIBILITY AND ORDERING

When you mark a business as trusted, this may be visible to:

• Your connections • Other users across the platform

• Anyone viewing that business’s profile

Trust signals may be visible across the platform regardless of a user’s personal network.

The presentation and ordering of businesses may take into account relevance to the user, including:

• Businesses the user has personally indicated trust in

• Businesses trusted by other users or Entities within the user’s network

• Other businesses on the platform

This ordering is designed to prioritise information that may be more relevant to the user, particularly signals from their own network. However, users may still view Trust signals from outside their network.

Users are responsible for assessing the relevance of any Trust signals they view, including whether those signals originate from within their network or from other users.

We take reasonable and proportionate steps to maintain platform integrity, including:

• Monitoring for unusual or suspicious activity

• Reviewing flagged Trust indications

• Removing or reversing Trust where misuse is suspected

• Applying labels, notices, or other contextual information to Trust signals where appropriate

We reserve the right to:

• Suspend or restrict accounts

• Remove Trust signals

• Limit visibility of certain Trust signals

• Take any action reasonably necessary to protect users and the platform

9.1 CREATING BUSINESS LISTINGS

By creating a business listing, you represent that:

• You are authorised to act on behalf of that business

• Business information is accurate, current, and not misleading

9.2 UNCLAIMED LISTINGS

Businesses may be listed:

• By users; or

• From publicly available information or partner schemes

Some businesses may appear as unclaimed listings imported from partner schemes. If you are the legitimate owner of an unclaimed business, you may claim it through our verification process.

Claims are subject to approval and may be rejected if we cannot verify your ownership.

A listing does not imply endorsement by MyTrustList.

9.3 LISTING REMOVAL

We reserve the right to suspend or remove business listings that:

• Violate these Terms

• Contain false information

• Are the subject of legitimate complaints

MyTrustList offers free and paid subscription tiers for businesses. Paid subscriptions are billed through our payment provider, Paddle, and are subject to Paddle’s terms of service.

10.1 SUBSCRIPTION FEES AND BILLING

Annual Subscriptions: By purchasing an annual subscription, you agree to pay the full annual fee upfront. Annual subscriptions are non-refundable.

Monthly Subscriptions: Monthly subscriptions automatically renew each month unless cancelled.

Subscription payments are recurring and will auto-renew unless cancelled.

10.2 CANCELLATIONS

You may cancel your subscription at any time through your account settings.

For ANNUAL PLANS:

• Cancellation takes effect at the end of your current billing period

• No refunds are issued for unused time

• You retain full access to your paid plan features until your subscription expires

• Your account remains active

For MONTHLY PLANS:

• Cancellation takes effect at the end of your current billing period

• No refunds are issued for the current month

• You retain full access to your paid plan features until your subscription expires

• Your account remains active

After your subscription expires following cancellation, your account will automatically revert to the Free plan.

10.3 PLAN CHANGES

DOWNGRADES: If you downgrade your plan:

• The change takes effect at your next renewal date

• You keep your current plan benefits until then

• Your card will be charged the new lower amount at renewal

• A grace period applies during which you can reduce your usage to fit within the new plan’s limits

• If your usage still exceeds the new plan’s limits when the grace period ends, features will be deactivated automatically, most recently added first

UPGRADES: If you upgrade your plan:

• The change takes effect immediately

• You are charged a prorated amount for the remainder of your current billing period

• Your next renewal will be at the full upgraded price

10.4 VACANCY BILLING

Job vacancy listings are currently provided as part of paid subscription tiers. We reserve the right to modify fees for vacancy listings in the future. If we do, we will notify you in advance and provide reasonable notice before any changes apply.

You must not use the Service to:

• Post content that is unlawful, harmful, threatening, abusive, defamatory, or otherwise objectionable

• Impersonate any person or business

• Upload malicious code, viruses, or harmful files

• Scrape, crawl, or harvest data from the platform without authorisation

• Interfere with or disrupt the Service or its infrastructure

• Circumvent any rate limits, security measures, or access controls

• Use the Service for any purpose that is illegal under UK law

If you wish to report:

• Misleading or suspicious Trust activity

• Inaccurate business information

• Misuse of the platform

• Any other concern

Contact: hello@mytrustlist.com

We aim to:

• Acknowledge complaints within 5 working days

• Review and respond within a reasonable timeframe

• We may remove or amend content where appropriate.

Businesses may request:

• Corrections to information

• Review of Trust activity

The MyTrustList name, logo, and all platform content (excluding user-submitted content) are our intellectual property. You may not use our branding without written permission.

You retain ownership of content you submit (business descriptions, logos, vacancy listings, etc.). By submitting content, you grant us a non-exclusive, worldwide licence to display, distribute, and use that content as part of the Service.

14.1 PLATFORM NEUTRALITY

MyTrustList does not:

• Provide platform-level endorsements, recommendations, or approvals of any business

• Guarantee the accuracy of Trust signals

• Verify all user experiences • Guarantee the quality of any business listed on the platform

• Offer preferential treatment to businesses based on commercial relationships

• Accept payment to influence trust signals or search rankings

14.2 MYTRUST LIST AS A BUSINESS ENTITY

MyTrustList may operate a business profile on the platform as an Entity.

Where MyTrustList indicates trust in other businesses as an Entity:

• These trust signals are treated identically to any other Entity

• They carry no additional weight in search rankings or visibility

• They do not constitute platform-level endorsements

• They reflect genuine business relationships where MyTrustList has interacted with or used the services of those businesses

Users should exercise their own judgment when relying on any trust signals, including those from the MyTrustList business Entity.

14.3 GENERAL DISCLAIMERS

MyTrustList is a directory and networking platform. Trust rankings reflect the relationships between users and businesses — they are not our recommendations.

We are not responsible for any disputes, losses, or damages arising from transactions or interactions between users and businesses found through the Service.

The Service is provided “as is” without warranties of any kind, whether express or implied. We do not guarantee uninterrupted or error-free operation.

To the fullest extent permitted by law:

• We are not responsible for decisions made based on Trust signals

• We are not liable for interactions between users and businesses

• We do not guarantee uninterrupted or error-free service

• We shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the Service

Nothing in these Terms excludes liability that cannot legally be excluded, including:

• Liability for death or personal injury caused by our negligence

• Fraud or fraudulent misrepresentation

• Any other liability that cannot be excluded by law

16.1 SUBSCRIPTION CANCELLATION VS ACCOUNT DELETION

There is an important difference between cancelling your subscription and deleting your account:

SUBSCRIPTION CANCELLATION:

• Cancels future billing - You retain access to paid features until the end of your current billing period

• Your account and profile remain active

• Your business listings remain visible

ACCOUNT DELETION:

• Immediately terminates your account and all subscriptions

• No refunds are provided for any remaining subscription period

• Access to paid features ends immediately

• Cannot be undone

16.2 VOLUNTARY ACCOUNT DELETION

You may delete your account at any time through your account settings.

Upon deletion:

• Your personal data will be anonymised in accordance with our Privacy Policy

• Billing records are retained for 7 years as required by UK law

• You may stop using the platform at any time

16.3 TERMINATION BY US

We may suspend or terminate your account if:

• You breach these Terms

• We reasonably suspect misuse

• Required by law or regulatory obligation

Where appropriate, we will:

• Notify you of the reason

• Give you an opportunity to remedy the violation before termination

We may update these Terms from time to time.

We will notify registered users of material changes by email or through the platform.

Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.